Last Updated: January 2025
1. Affiliate Disclosure
HoofIndex operates as an affiliate marketing website. This means we may earn commission when you click on links to horse betting operators featured on our site and subsequently register or make deposits with those operators.
Important: We want to be completely transparent about how we earn revenue and how this may affect the content you see on our website.
2. How We Earn Revenue
HoofIndex generates revenue through several methods:
2.1 Affiliate Commissions
- We receive compensation when users register with betting operators through our links
- Commission may be based on user registrations, deposits, or betting activity
- Commission rates vary between different operators
- These arrangements do not affect the cost to you as a user
2.2 Revenue Sharing Agreements
- Some operators provide ongoing revenue sharing based on player activity
- These agreements may influence which operators we prioritize in our reviews
- All revenue sharing arrangements are disclosed in our operator reviews
2.3 Promotional Partnerships
- We may receive enhanced compensation for featuring specific promotions
- Sponsored content and advertisements are clearly labeled as such
- Promotional partnerships may influence the prominence of certain offers
3. Editorial Independence
While we have financial relationships with betting operators, we maintain editorial independence in our reviews and recommendations:
3.1 Review Standards
- All operators are evaluated using consistent criteria
- Reviews include both positive and negative aspects
- We do not accept payment for positive reviews or ratings
- Editorial content is based on research and user experience
3.2 Ranking Methodology
Our operator rankings are based on:
- User experience and interface quality
- Bonus offers and promotional value
- Customer service quality
- Payment processing speed and reliability
- Track coverage and betting options
- Overall reputation and licensing status
Note: Commercial relationships may influence the prominence of certain operators in our listings.
4. Specific Operator Relationships
HoofIndex has affiliate relationships with the following types of operators:
4.1 Premier Partners
- FanDuel Racing (TVG) - Revenue sharing agreement
- TwinSpires - Affiliate commission program
- Xpressbet - Enhanced promotional partnership
4.2 Standard Affiliates
- BetAmerica - Standard affiliate commission
- NYRA Bets - Registration and deposit bonuses
- Derby City Gaming - Promotional partnership
5. FTC Compliance
HoofIndex complies with Federal Trade Commission (FTC) guidelines regarding affiliate marketing and endorsements:
- We clearly disclose affiliate relationships where required
- Links to betting operators include appropriate disclosure notices
- Sponsored content is clearly labeled as advertisements
- Our reviews reflect honest opinions based on research and testing
6. User Benefits
Our affiliate relationships provide several benefits to users:
- Exclusive Bonuses: Access to special promotional offers
- Enhanced Support: Direct relationships with operator support teams
- Updated Information: Current data on bonuses and promotions
- Quality Assurance: Regular monitoring of operator performance
7. Potential Conflicts of Interest
We acknowledge potential conflicts of interest in our business model:
7.1 Financial Incentives
- Higher commission rates may influence operator prominence
- Revenue sharing agreements create ongoing financial incentives
- New partnership opportunities may affect review priorities
7.2 How We Address Conflicts
- Transparent disclosure of all financial relationships
- Clear labeling of sponsored and promotional content
- Regular review of editorial policies and standards
- User feedback integration in operator evaluations
8. Advertising and Sponsored Content
HoofIndex may feature various types of promotional content:
8.1 Display Advertisements
- Banner ads from betting operators and related services
- Advertisements are clearly distinguishable from editorial content
- Ad placement may be influenced by commercial relationships
8.2 Sponsored Articles
- Content created in partnership with operators
- Clearly labeled as "Sponsored," "Advertisement," or "Paid Content"
- Maintains editorial standards while featuring partner content
9. User Data and Tracking
In connection with our affiliate relationships, we may:
- Track user clicks and conversions to operator sites
- Share aggregated (non-personal) user data with partners
- Use cookies to track affiliate referrals and commissions
- Analyze user behavior to improve our recommendations
For detailed information about data collection, see our Privacy Policy.
10. Responsible Gambling Commitment
Despite commercial relationships, we maintain strong commitments to responsible gambling:
- We promote only licensed and regulated operators
- Responsible gambling information is prominent on all pages
- We do not target vulnerable populations or minors
- Problem gambling resources are easily accessible
- We support industry responsible gambling initiatives
11. User Recommendations
To make informed decisions when using our site:
- Research: Always verify information directly with operators
- Compare: Look at multiple sources for operator reviews
- Read Terms: Review bonus terms and conditions carefully
- Test: Try operators with small deposits before committing
- Budget: Set clear gambling limits regardless of bonuses offered
12. Contact and Feedback
We welcome feedback about our disclosure practices and commercial relationships:
- Email: [email protected]
- Editorial Team: [email protected]
- Business Inquiries: [email protected]
13. Updates to This Disclosure
This disclosure statement may be updated to reflect:
- Changes in affiliate relationships
- New commercial partnerships
- Regulatory requirement updates
- Industry best practice changes
Significant updates will be noted with a new "Last Updated" date.
14. Legal and Regulatory Compliance
HoofIndex operates in compliance with applicable laws and regulations:
- FTC affiliate marketing guidelines
- State gambling advertising regulations
- Industry standards for transparency
- Consumer protection requirements
15. Professional Standards
We adhere to professional standards in affiliate marketing:
- Honest and accurate representation of operator services
- Clear disclosure of commercial relationships
- Commitment to user education and protection
- Regular review and update of content accuracy
- Ethical marketing practices
Final Note: This website is intended for users 21 years of age and older. Our affiliate relationships are designed to provide value to users while maintaining transparency and ethical standards. Always gamble responsibly and within your means.